The tour will sample 80,000 consumers in 32 cities with products and money-off coupons to encourage repeat purchase. Consumers will be given the chance to send in their #RustlersPaniniSelfie to win a month’s supply of Rustlers.
Activity will also be running on the brand’s Facebook and Twitter channels to ensure shoppers in each area are on the lookout for the #RustlersOnTour team.
John Armstrong, Kepak Convenience Foods’ Marketing Director, says sampling will have a big impact on sales of the new Rustlers Panini across the country.
The sampling and social media activity will drive demand sky-high. The #RustlersOnTour campaign will be targeting commuters, busy workplaces at lunchtimes and major sporting events. Retailers should stock up now.”
9 June: Sheffield & Swansea
10 June: Wolverhampton & Cardiff
11 June: Birmingham & Cheltenham
12 June: Birmingham & Bristol
16 June: Glasgow & Reading
17 June: Edinburgh & Watford
18 June: Newcastle-upon-Tyne & Croydon
19 June: Scarborough & London
21 June: Hull
22 June: Liverpool
23 June: Manchester & Brighton
24 June: Bradford & Portsmouth
25 June: Poole
26 June: Bournemouth
30 June: Derby & Cambridge
1 July: Stoke-on-Trent & Northampton
2 July: Manchester & Coventry
3 July: Leeds & Leicester