The ‘Give the Ref a Break’ campaign is a tongue in cheek ad campaign that has been developed to remind consumers to purchase Rustlers at key ‘hunger moments’. The campaign will go live 48 hours before key sporting events, including the Champions League Final at Wembley and the Brazil v England International.
The 20 second ad links with the brands’ ‘One Finger Food’ campaign and will reach over 2 million core consumers across digital and mobile platforms including YouTube, Sky Sports and ESPN.
John Armstrong, Marketing Director at Kepak says; “Rustlers is now a £83 million brand and is growing at 27% %.*1
This growth is being driven by our highly targeted marketing activities like the hunger moments campaign, that reach our core consumer of 16-34 year old men at relevant key times throughout the day.”
The launch comes as Rustlers has broken into the UK’s Top 100 FMCG Brands for the first time.
Kepak is urging retailers to stock up on Rustlers ahead of key ‘hunger moments’ to add incremental profits to their stores.