Rustlers Nails Lunch with National Campaign

Kepak Consumer Foods is rolling out a nationwide campaign to position Rustlers, the UK’s top-selling micro snack brand*1, as the ideal hot lunch option.

The Construction Games ‘Lunch – Nailed It’ campaign will centre around a series of videos hosted by TV personality Vogue Williams, where the best from the industry go head-to-head in a series of challenges to be named Rustlers Construction Games champion.

Rustlers Construction Games

The video content, hosted on Rustlers popular social media channels, will be backed by nationwide office-based sampling, a national ATL campaign comprising radio and newspaper advertising and a wide-ranging PR campaign.

Rustlers Quarter Pounder, the bestselling micro-snack in the UK with annual sales of over £5m in the convenience channel*1, features in the campaign which will run from 18th March.

“The Construction Games campaign will drive trial and awareness and provides a really strong platform to position Rustlers as the ideal lunchtime option. The fact that a third of food to go shoppers eat their lunch at their workplace*2 highlights the pivotal role that Rustlers plays in the lunchtime occasion,” says Monisha Singh, Shopper Marketing Manager at Kepak Consumer Foods

lunch-sales-nailed

“Lunchtime is the biggest occasion for Rustlers with over 48% of all micro snacks eaten for lunch*2. Convenience stores which offer Rustlers can also generate a higher basket spend, with the average basket spend of a ‘microwavable burger’ shopper higher (£7.94) than the average chilled food to go shopper (£7.41) *3.

*1 Nielsen Answers Micro-Snacking Module 52 w/e 26th January 2019
*2 Him! FTG Research, February 2019
*3 HIM CTP 2018

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