The sponsorship deal reaches 1.8 million of Rustlers core target audience of 16-34 year old males.
John Armstrong, Marketing Director at Kepak says: “The South Park sponsorship is an excellent tool to engage with both new and existing Rustlers consumers. The animated show is well-known for its sense of humour which sits perfectly with our consumers.
The sponsorship includes a minimum of 55 shows per week with 40 seconds of branding per episode, ensuring that Rustlers will be front of mind with our core target group over a sustained period.”
The sponsorship comes as Rustlers has broken into the UK’s Top 100 FMCG Brands for the first time, achieving sales growth of 27% in the last 12 months*1.
Kepak is advising retailers to stock up on Rustlers today to maximise the high demand the sponsorship will generate.
* 1 – Nielsen 52 w/e December 29 2012