Read All About It… Rustlers Hits The Headlines

Rustlers, the UK’s top-selling microwavable snack and chilled ready meal brand* will be hitting the headlines this month with its campaign to support the new Rustlers All Day Breakfast Sausage Muffin.

Over 20 million shoppers will read about the delicious new breakfast product in a series of press ads in national newspapers including The Sun, The Daily Star and Metro plus over 30 leading regional papers including the Manchester Evening News, Yorkshire Evening Post and Birmingham Mail.

Iain Lavelle, Rustlers’ Senior Brand Manager says: “The new campaign builds on Rustlers ‘What A Time to Be Alive’ messaging and is designed to encourage conversation amongst our core target audience of 16-24 year olds.”

The campaign will be supported by a geo-targeted campaign close to stockists designed to encourage trial of the new product, as well as a social media campaign to generate high levels of shopper awareness.”

The new breakfast product introduces Rustlers to a new eating occasion and features a sausage patty in a muffin bun, topped with cheese and tomato ketchup, with an rrp of £1.50. Find out more about the tasty new product here…

* Kantar Total Burgers and Hot Eat Sandwiches 52 w/e 10th September 2017

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