Kepak Convenience Foods is tapping into the consumer trend for hot and spicy food with the launch of a Limited Edition Rustlers ‘Hot and Kicking’ range.
The two new SKUs – the Rustlers Chipotle BBQ Hotdog and Rustlers Habanero Chilli Burger – will both be available as a £1 PMP.
With the Habanero Chilli Burger, shoppers can expect the classic Rustlers burger, with a spicy Habanero Chilli sauce for an added kick, while the Chipotle BBQ Hotdog adds a twist to a convenience favourite with a Chipotle BBQ sauce.
“Our Limited Edition Hot & Kicking range adds a spicy kick to two of our classic Rustlers products, giving people the chance to enjoy a little extra heat in a substantial and filling hot snack,” says Kepak Convenience Foods’ Marketing Director, John Armstrong.
We have no doubt that these new variants will prove popular with consumers looking for something a little different from their favourite micro snack, whilst giving retailers a unique offering that will generate incremental sales for their Hot, Quick and Tasty fixture.”
The launch comes after the company recently announced a £multi-million investment to double sales in the convenience channel in the next three years, with TV advertising, NPD, major on-pack activity and a new look for the Rustlers brand all in the pipeline for 2015.