Kepak Convenience Foods is investing £1 million in a multi-channel TV campaign in support of Rustlers, the UK’s number one micro-snacking brand(*1).
The four-week campaign, which breaks on November 23, will reach ten million 16 to 34-year-olds and also includes wide-ranging social and digital media activity.
The combination of major brand investment and a proven, highly successful creative campaign, with the distinctive ‘Satisfy Your Hunger Monkey’ strapline, will generate a real buzz amongst micro-snackers. It will drive awareness of both the Rustlers brand and the broader category,”
says Angela Daulby, Kepak Convenience Foods’ Channel Director.
“This significant end-of-year push is another key element of our five year plan to grow penetration of the micro-snacking category by 25% over the next five years.”
Rustlers, the brand leader in the £141m(*1) micro snacking category, is coming into this campaign on a solid growth curve following the successful launch of a new panini range and a packaging refresh.
*Kepak, ex-factory data.