Flame-grilled Rustlers, the UK’s No.1 micro-snacking brand*, is rolling out a nationwide sampling campaign for its recently-launched Gourmet burger range.
Rustlers Gourmet ‘Classic’ Burgers and ‘BBQ’ Burgers will both feature in the campaign which will run until late August, sampling and couponing tens of thousands of consumers.
“In research, the Rustlers Gourmet range has proven itself to be a great proposition. When we blind test vs the big high street gourmet burger brands, Rustlers Gourmet performs remarkably well. Our key marketing challenge is driving trial and awareness – mass sampling gives us the ideal platform to deliver this”, says Rustlers’ Marketing and Business Development Director Adrian Lawlor.
There is growing demand amongst consumers for Gourmet Burgers that can be prepared easily and consumed in the comfort of their home or workplace. For our retail partners, the opportunity is to work with a brand like Rustlers to develop this segment to ensure the opportunity is not lost to the growing home delivery market”.
The sampling activity, which includes store and office-based sampling, will be backed by a wide-ranging social media and PR campaign, heightening shopper awareness and demand and reinforcing Rustlers’ ‘Great Taste, Great Beef, Always’ positioning.
*IRI Total Market, 52 w/e 25th Feb 2017