Boost Chiller Cabinet Sales with Rustlers at Pro Retail 2016

Kepak Convenience Foods will be showcasing Rustlers Super 6, the market-leading range which accounts for 57% of all micro-snacks sold in convenience*1, on stand M80 at Pro Retail.

Pro Retail

Kepak will show how the £1.99 PMP range, known as the Super 6, is bought for both top-up and food-to-go.

The company will use a 1.2m wide chiller to display the Super 6, showcasing best in practice merchandising with the latest POS.

“The Super 6 range is ideal for people on a top-up mission, which 40% of c-store shoppers are now on*2, or for people buying food-to-go,” says Angela Daulby, Kepak Convenience Foods’ Channel Director.

Its role in food-to-go is really important as the No.1 improvement shoppers want from lunch-to-go is more hot food being available and one in four shoppers would visit a c-store more if hot food was available*2.”

For retailers looking to boost hot food to go sales, Kepak will be promoting deals on the new-look Rustlers-branded microwave and hot food-to-go unit, running demonstrations and showing how retailers can expect to increase sales thanks to the unit’s high visibility in-store.

Both the microwave and hot food-to-go unit provide a round-the-clock hot snacking solution, zero wastage compared to a hot food counter and no staffing costs as they are both self-serve.

In trials, the Rustlers-branded microwaves boosted sales by up to 200%, with payback on the purchase price in as little as 6 weeks*3.

And finally… retailers wanting to try their luck at winning prizes will be encouraged to have a go at Rustlers #FLAMINTASTY spin to win wheel.

*1 IRI Total Convenience, 52 w/e 30th January 2016
*2 Him! CTP 2015
*3 Retailer trials

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