Flame-grilled Rustlers, the UK’s No.1 micro-snacking brand*, is rolling out a nationwide sampling campaign for its recently-launched Gourmet burger range. Rustlers Gourmet ‘Classic’ Burgers and ‘BBQ’ Burgers will both feature in the campaign which will run until late August, sampling and couponing tens of thousands of consumers.
Flame-grilled Rustlers, the UK’s No.1 micro-snacking brand*, will be promoting Rustlers Gourmet burgers on stand L39 at Lunch!, the UK’s biggest trade food-to-go show.
Flame-grilled Rustlers, the UK’s best-selling microwavable snack*1, is reinforcing its commitment to doubling sales in convenience by 2020 with category-boosting NPD that taps into the high street gourmet burger trend and eye-catching new packaging across the Rustlers range.
Rustlers, the UK’s best-selling micro-snacking brand*1, is rolling out a new £2.5 million marketing campaign over the next 12 months to support its new growth strategy.
Bold plans to grow the UK’s £150 million*1 micro snacking category by £50 million over the next four years have been unveiled by Rustlers, the UK’s best-selling micro snack.
Rustlers has enlisted the help of football legend Peter Shilton, the most capped England player of all time, and the one and only Chesney Hawkes to release a ‘realistic’ football anthem, in case England don’t win Euro 2016!
Kepak Convenience Foods will be showcasing Rustlers Super 6, the market-leading range which accounts for 57% of all micro-snacks sold in convenience, on stand M80 at Pro Retail.
Kepak Convenience Foods, the market leader in the UK’s £152 million*1 micro-snacking market, is tapping into one of the UK’s biggest current food trends with the launch of Rustlers Pulled Pork sandwich.
Kepak Convenience Foods is enabling retailers to increase hot food-to-go sales with the launch of a new, Rustlers-branded hot food-to-go unit.
Kepak Convenience Foods is going all out to show that Rustlers, the UK’s No.1 micro-snacking brand, is #FLAMINTASTY by staging its biggest ever sampling campaign, backed by a brand-building, money-off coupon drive.
“I think the hot snacking category will continue to grow considerably in the future, and that branded microwaves can play an important role in that growth by helping retailers to compete with high-street foodservice outlets.”