Category & Shopper Insight
Working with industry experts, we invest a huge amount of time and effort to understand how we can drive growth in chilled convenience. We know that lifestyle changes and new shopper missions are fuelling demand for chilled food. With our help, you can be sure that your chiller stocks the products that your time-pressed customers want.
We’ve shared the latest insights on your shoppers and how they shop the category below…
Micro snacking is worth £144.5m Nielsen Retail Measurement Service for the Micro-Snacking Category for the 52-week period ending May 15, 2021, for the UK Total Retail Market (copyright © 2021 Nielsen)
The Rustlers Brand Is worth £114.3m Nielsen Retail Measurement Service for the Micro-Snacking Category for the 52-week period ending May 15, 2021, for the UK Total Retail Market (copyright © 2021 Nielsen)
2 packs Are sold Every Second Nielsen Retail Measurement Service for the Micro-Snacking Category for the 52-week period ending May 15, 2021, for the UK Total Retail Market (copyright © 2021 Nielsen).
1 in 5 households buy the category Kantar Worldpanel, Total Micro-Snacking Category, 52W/E 16th May 2021
Rustlers Is a top 100 Grocer Brand
When is the
micro snacking category eaten?
