Microwaves have already been shown to increase demand in-store, boosting sales of hot snacking products by up to 280%.
The new ‘Heat and Eat’ self serve unit is pre-programmed to cook the best-selling Rustlers hot snacking SKUs, but can also be used to cook other microwavable food to go products such as pies and pasties & snack pots.
It comes with a built-in bin to keep the surrounding area tidy.
Retailer Rav Garcha installed one in his Shrewsbury store four months ago, next to the snacking chiller. He said: “The unit is compact and really easy for staff to manage and for people to use. As well as being a focal point, it’s also allowed us to increase our hot food offering without incurring waste.”
Heat and eat stands with microwaves are available at £500, plus VAT, with the stand only available at £360 plus VAT. Orders can be placed with R H Hall on 01296 663400.
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