We’ve produced a range of food-to-go and chilled ready meals planograms to help boost sales of chilled convenience products in your store.
The planograms consider the key consumption occasions for shoppers and the optimal category adjacencies on-shelf, to help your shoppers easily find what they’re looking for. They also enable you to apply best practice merchandising on-shelf.
In trials, retailers who applied our new merchandising principles saw their sales of chilled convenience products on the food-to-go fixture increase by almost 59% and chilled ready meals by 50%.
We recognise that every store is different and that you may want to adapt our plans to meet your particular needs, taking into account your store format, location, size and shopper profile.
Check out the planogram that’s right for you.