Sales of microwaveable products including Rustlers are motoring at 20 company-owned forecourts operated by Penny Petroleum since the group introduced Kepak-branded microwaves to most of the sites.
In the three months after the microwaves were installed, sales of Rustlers three best-selling lines – the Quarter Pounder, Chicken Sandwich and BBQ Rib – trebled, and average sales of microwaveable snacks across the 20 sites increased by more than 70%.
Penny Petroleum’s Area Manager Richard Thrower said most micro-snacking products are now heated on the premises, contributing to chilled foods being one of the group’s ‘top-performing’ categories.
The group’s forecourt in Middleton, Manchester, which is open 24 hours a day, is a good example.
“It’s located close to an industrial site and lots of customers are truck drivers or tradesmen. They want hot food with no messing. The microwaves have had a positive impact and the rates of sale are really strong, so we don’t have to worry about wastage.”