Rustlers Launch Pub Menu Limited Editions

Rustlers Pub Menu Limited Edition

Rustlers Pub Menu Limited Edition

Kepak is building on its track record of successful NPD with the launch of two limited editions.

The Rustlers Pub Menu range comprises Rustlers Beef & Pepper Sauce and Rustlers Chicken & Stuffing Mayo and will be available from January 2014.

John Armstrong, Kepak’s Marketing Directors says: “The Rustlers Pub Menu range takes inspiration from traditional pub classics that our consumers know and love, delivering tasty favourites at great value.

The £1 price point on the Rustlers Pub Menu range provides consumers with excellent value for money and encourages current consumers to increase their frequency of purchase as they like to try new products.

“It will also encourage trial of the brand with new consumers adding significant incremental sales to the category. Recent limited editions have resulted in incremental category sales of 98% and we’re confident that the new range will have the same impact.”

Rustlers, a £82 million (*1) and Top 100 FMCG Brand, is the UK’s leading micro-snacking product. Recent research has highlighted that 7 out of 10 consumers prefer Rustlers to other micro burgers (*2) making it a must-stock for retailers.

“Our message to retailers is clear: stock up on Rustlers limited editions alongside your current range and you will increase your profits!”

Sources:

*1 IRI 52 w/e 12.10.13
*2 Independent Market Research with 322 consumers, Sept 2013

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