Kepak Turns up The Heat With Launch of New Limited Edition Hot & Kicking Range

Kepak Convenience Foods is tapping into the consumer trend for hot and spicy food with the launch of a Limited Edition Rustlers ‘Hot and Kicking’ range.

The two new SKUs – the Rustlers Chipotle BBQ Hotdog and Rustlers Habanero Chilli Burger – will both be available as a £1 PMP.

habanero-chilli-burgerWith the Habanero Chilli Burger, shoppers can expect the classic Rustlers burger, with a spicy Habanero Chilli sauce for an added kick, while the Chipotle BBQ Hotdog adds a twist to a convenience favourite with a Chipotle BBQ sauce.

“Our Limited Edition Hot & Kicking range adds a spicy kick to two of our classic Rustlers products, giving people the chance to enjoy a little extra heat in a substantial and filling hot snack,” says Kepak Convenience Foods’ Marketing Director, John Armstrong.

We have no doubt that these new variants will prove popular with consumers looking for something a little different from their favourite micro snack, whilst giving retailers a unique offering that will generate incremental sales for their Hot, Quick and Tasty fixture.”

chipotle-bbq-hot-dogResearch undertaken by Kepak has highlighted that the trend towards spicier food continues to grow, with hotter flavour variants now leading the growth in key markets such as table sauces.

The launch comes after the company recently announced a £multi-million investment to double sales in the convenience channel in the next three years, with TV advertising, NPD, major on-pack activity and a new look for the Rustlers brand all in the pipeline for 2015.

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