Simple Steps to Improve Sales

Follow these four simple steps to improve your Hot, Quick and Tasty Snacks and Meals sales instore.

The Quarter Pounder

1. Ensure you stock the right range

  • It is important to stock the best selling lines to maximise profits, ensuring multiple facings of these wherever possible
  • 58% of shoppers view having a range of well-known brands as important when deciding which convenience store they choose*1
  • Ensure the Top Six Sellers core range is fully stocked 52 weeks of the year
  • Each store varies which is why we have created a Rustlers Recommended Range by Rank, by Format so Retailers can adapt to their store depending on size and customer profile. See the Recommended Range here.
  • 89% of convenience food-to-go shoppers are looking to buy a brand*1

The Chicken Sandwich PMP

2. Stock price mark packs where possible

  • 86% of consumers trust price marked packs over shelf prices*2
  • 36% say price-marked-packs are highly influential to their purchases*1
  • 1 in 3 c-store shoppers say knowing a c-store sells PMP’s positively influences their decision to visit that particular store*4

Branded Shelf Tray

3. Increase visibility & availability

  • 1-in-3 shoppers want to be in and out of store as quickly as possible*1
  • 1-in-5 shoppers purchase on impulse*, catching their eye whilst in store is key*1
  • Shoppers spend less than 5 mins in store*2
  • 34% of shoppers claim visibility aids their ease of shop
  • Availability is key; shoppers will shop elsewhere if they face availability issues more than twice*2
  • FREE Rustlers branded shelf trays and eye-catching POS (including posters, wobblers, shelf barkers and shelf stripping) is also available to increase visibility in-store
  • Shelf trays have a proven success, increasing sales up to 55%

4. Install a Rustlers branded microwave

  • One of the top improvements shoppers want for lunch-to-go is more hot food options*3
  • 26% of shoppers would visit a c-store more for lunch if hot food was available*3
  • Ability to offer hot snacking 24hrs a day
  • Zero waste vs. hot counter
  • Self serve; no staffing costs
  • Increase your sales by as much as 200%*4
  • Pay back your investment from as little as six weeks*4

To order a Rustlers Microwave or Hot Food-To-Go Unit, or for more information, please contact Kepak Convenience Foods on 01772 688300 or via email at: microwaves@kepak.com

*1 Source: *him! CTP 20 / *2 Source: him! CTP 2014 / *3 Source: him! CTP 2013 / *4 based on Rustlers standard base sales