Paul Cheema, Malcolm’s Stores
Sales of hot food to go products such as market-leading Rustlers are on the up at Malcom’s Costcutter at Tile Hill, Coventry.
Since the store was acquired by Malcolm’s Stores Ltd in November 2013, its food to go category has gone from strength to strength, with a significant rise in sales for hot food to go since the forecourt convenience store introduced a Kepak branded microwave and chiller unit in February 2014.
Sales of microwaveable products including Rustlers are motoring at 20 company-owned forecourts operated by Penny Petroleum since the group introduced Kepak-branded microwaves to most of the sites.
In the three months after the microwaves were installed, sales of Rustlers three best-selling lines – the Quarter Pounder, Chicken Sandwich and BBQ Rib – trebled, and average sales of microwaveable snacks across the 20 sites increased by more than 70%.
Rav Garcha, Nisa
Award-winning retailer Rav Garcha knows what makes a shop tick. That’s why Kepak’s hot snacking products are a key part of his food to go fixture.
West Midlands-based Rav is well respected in the industry and regularly appears in leading trade media as an example of best practice convenience retailing.
He runs several convenience stores through which he sells a broad range of Kepak products, including market-leading Rustlers.
Rajan Vaish, Nisa
Rajan Vaish took part in a pioneering project to re-define chilled savoury snacking products including pies, pasties, soups and hot snacking lines as ‘Quick and Tasty Snacks and Meals’.
He followed advice on which products to stock and how to merchandise them, taking into account store location, shopper profile etc.
Rajan benefited from an immediate sales uplift, boosted by new merchandising, eye-catching point of sale and branded shelf trays to attract consumers’ attention.
Anthony Fletcher, Premier
As the hot snacking market continues to grow, Anthony Fletcher from Premier Convenience Store in Blackpool explains how he has worked with us to maximise opportunities within the ‘food to go’ category.
“The hot snacking category is really important to our store – from early in the morning right through to the evening when people are passing and just want something hot without the effort of cooking. Then of course there’s later on, when they come out of the pub!
Sunder Sandher, Londis
Londis retailer Sunder Sandher has installed a Heat and Eat unit in his store, which is close to Oxford University.
He said: “It has boosted sales of the eight Rustlers hot snacking SKUs I sell by more than 30%. The key is to site the microwave and stand as close as you can to the chiller cabinet, so people realise they can cook products in store. The unit is compact and easy to manage, with pre-set cooking times which make life easy for customers. I would recommend a Rustlers microwave to any retailer selling chilled food to go products and, for many outlets, the microwave and stand is definitely worth considering.”