Our History

The origins of Kepak date back to 1956 when founder, Martin Keating, opened a family butchers with his two sons in Kilrush, Ireland.

Following years of successful expansion, the Kepak Group was built and now comprises three strategic units – Kepak Meat Division, Kepak Frozen Division and our division, Kepak Convenience Foods (KCF).

Now, over 60 years since being founded, Kepak is still owned by the Keating family and is one of Europe’s leading food innovators.

Take a look at our recent history here…

Rustlers Old Logo

1999

Rustlers, now the UK’s number one name in hot snacking, is introduced. The range launched with microwavable burgers targeted at young males.

Speedy Snacks

2003

Speedy Snacks is launched to appeal to busy mums looking for easy and convenient meal solutions.

Rustlers Hot Subs

2009

The Rustlers Hot Subs is added to the Rustlers range, bringing the mass-market sub trend to micro-snacking.

Feasters

2012

Kepak acquires the Feasters brand strengthening the company’s position as a major force in the UK’s food to go market.

Satisfy Your Hunger Monkey

2014

Rustlers’ biggest ever TV campaign kick starts the year. The £1.5m #hungermonkey ad is seen by over 12m target consumers over 5 times.

Rustlers

2015

Rustlers unveil exciting new look packaging for 2015.

New-Panini-2015

2015

Rustlers Panini launched May 2015 in two exciting flavours Chicken and Pesto & Pepperoni. The range is the perfect lunchtime solution targeted at working adults.

Tasty

2016

Rustlers launch it’s biggest ever sampling campaign, backed by a brand-building, money-off coupon drive.

What A Time To Be Alive

2016

Rustlers rolled out a £2.5 million marketing campaign, including the new award-winning ‘What A Time To Be Alive’ TV commercial designed to provoke conversation amongst 16 – 24-year-olds.

New Pack

2017

Rustlers launched a brand new look! The new packaging and logo were designed to enhance Rustlers quality credentials of the brand and place the unique flame-grilled cooking process at the heart of its brand identity.

Gourmet Burgers

2017

Rustlers Gourmet burgers launched in April 2017, tapping into the high street premium burger trend. The range includes the Gourmet Classic and Gourmet BBQ burger, made from 100% beef and served on a brioche bun.